Zemanta at 40

If you take a look today at Zemanta's about page, you'll see 40 names listed there. That's a lot of mouths to feed, but also enormous power to have. This would also be a sizable ship to steer, so I prefer to think of us as a fleet of swift boats, where each team does product and customer discovery on its own, but we can quickly scramble for increased fire power. With substantial presence on both, east and west coast of USA, and a brilliant team of product and engineering people in Ljubljana, Slovenia, we have all the ingredients for further growth in place but also many challenges to face - we are still dependent on other people's money, our revenue sources are substantial but fragile, and our products haven't yet fully established a product-market fit. Zemanta will also celebrate it's seventh birthday next month, so I often hear the question if we can still be considered a start-up. One can understand people asking such questions given all the media reporting about hot new start-ups making billion dollars exits or earning tens of millions dollars just a few years after founding. But reality of start-ups is that success takes time, so it's nothing unusual for a start-up to enter into its second decade of existence. At Zemanta, we're not there yet but from inside Zemanta still feels predominantly as a temporary organization designed to search for a repeatable and scalable business model. We all hope, though, to become a permanent organization designed to execute a repeatable and scalable business model soon, hopefully, very soon!

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