It's 8 am and I'm sitting on my sofa, drinking coffee, and slowly booting up. I'm in no hurry, I feel relaxed, and I have the whole day in front of me. I'm in my morning mode. In an hour or so I'll walk to Zemanta's office where I'll have several meetings, I'll go for lunch with my colleagues, and I'll answer a dozen or two e-mails. By 4pm my day will be in full swing and fatigue will start to kick in and by 6pm I'll be rushing things, I'll be a little tense, and I'll try to wrap up my day soon. I'll be in my afternoon mode. At Zemanta we have sales and business development in the States, while we have product development in Slovenia, Europe. Our line of work requires frequent interaction between people in different departments, therefore meetings spanning 9 time zones are a common thing. Usually meetings take place in the afternoon European time, midday for New York people and in the morning for our west coast Americans. While people have troubles expressing it explicitly, I'm increasingly observing yet another dichotomy present at our meetings, the one between morning and afternoon people. If we will want our meetings to be effective for both groups of people, morning people will have to drink their coffees a bit sooner, while afternoon people will have to resist their urge to rush through things. It's yet another challenge of global times.