Some time ago I wrote about "working backwards" approach and how we kicked off an initiative following this approach. Yesterday our work has come to fruition as we have released the press release. Here's the tweet by Freed with the link to our press release. https://twitter.com/fredwilson/status/299295416413995008
The focus of the press release is on the fact that our product gives more editorial control over related posts to publishers and is mobile optimized. I've checked the drafts of press releases that we wrote some two months ago and it was interesting to see how much of those drafts ended up in the final version.
The push that we started at the beginning of January is about to end and we will start a new push very soon. Yet again we will kick the initiative with a press release and we will be working backwards until all pieces of the next iteration of our product are put in place sometime in March.