Second Screen and Digital TV

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I love good football game very much and Champion's League finals have been my favorite match of the year ever since the legendary 1999's finals between Manchester United and Bayern Munich. This year's finals promised another good game and I went to watch it with some friends to a bar next to Ljubljanica river. There are several bars close by along this stretch of the river each with an outside garden and a big TV for football loving patrons. Sipping beer and watching the game was a very nice experience, but only until we noticed that the people at the neighboring bar got to see the action five seconds before we do. They watched the game on a different television channel with less time delay. After half an hour of hearing about the game first from the shouting people in the bar next door and only seeing it five seconds later from the television screen in our bar, we decided to move next door's. Watching a football game with a delay just isn't a fun thing to do. The modern digital TV has an approximately 2 minutes of delay from the real action, mostly due to the time needed to perform various forms of coding and recoding. In the past this wasn't such a big problem, since television had the monopoly on transferring information from the field to the living rooms. But recent proliferation of the second screen phenomena is changing this paradigm entirely, since Twitter and Facebook broke the monopoly of big media on real-time information transfer. The following tweet by Werner Vogels explains the situation the best

https://twitter.com/Werner/status/265932454869737472

It will be very interesting to see the effect of this discrepancy. I think this is a great opportunity for some startup to solve.