If your first thought when you hear "Mobile first!" is about building your product for small screen sizes than you're missing the point. While screen size is a factor to consider, it is not the most important one when deciding to go "Mobile first!" Much more important factors are increased ease of use and instant accessibility that this approach brings to your product. I think that "Mobile first!" strategy is a great way how to focus the whole product discovery team on essential features and their effective presentation to the user, and to prevent featuritis taking over your product. At the moment, 15% of web consumption happens on mobile and the percentage is rapidly increasing. You can efficiently leverage this transition not only to conquer the new mobile market, but also to reinvigorate your existing desktop offering.
- The End Of The Internet As We Know It (forbes.com)
- iPhone 5: A Boon for Mobile Advertisers (greatfinds.icrossing.com)
- 77% Of T-Mobile Customers Want Big Screen Smartphones (coated.com)
- Twitter beats Facebook on mobile ad revenue, says eMarketer (digitaltrends.com)