Mobile is about Mobile Technology, not Mobile People

Zemanta is a child of social Web 2.0 and we have been successfully linking bloggers for the past five years. But the world has evolved in this time and become much more mobile, while blogging and Zemanta have remained stationary. Recently, we have started several initiatives that should start moving us towards mobile Web 3.0. But immediately upon starting these initiatives, the big question popped up of what does mobile actually mean. I think the stereotypical image connected with the word mobile is still the following scene from Wall street with Michael Douglas talking on a mobile phone while walking on a beach.

While enabling mobility of people is still important for mobile, I don't consider portability of devices to be the main driver of mobile revolution anymore, as demonstrated by the fact that 60% of smartphone usage and 80% of tablet usage happens at home. It seems other essential qualities of mobile devices such as ease of use, instant availability, and low price, are reasons why mobile devices are starting to conquer some of the most stationary places in the world, such as a couch, desk, and bed.

Watching development of mobile computing is like replaying - in fast forward - the development of personal computing, but with the essential difference that the mobile revolution is bringing information technology to all seven billion people, not just half a billion of rich enough, smart enough, and motivated enough users of personal computers. Therefore I consider mobile to be about bringing information technology closer to more people and usable in more situations not only by making it portable, but also by making it more phone-like, by which I mean that intellectual effort required to use the technology is reduced, the technology is instantly available, and the technology is inexpensive so that anybody can afford it.