Management by radical transparency

English: A protester holding a placard in Tahr... At Zemanta we highly value communication. Keeping information flowing without introducing to much noise, is the most important thing to take care in an organization. I've heard countless times "That isn't what I've requested", "I've also implemented that", "I could have helped you do that in 5 minutes instead of 3 days". All these and similar cases could have been prevented if the right people would talk about the right thing at the right time.

For most companies these days, social media is obnoxious, something that should be prohibited from a workplace since it distracts people from work. I think this is a stupid and shortsighted approach. Can you imagine a boss cutting the telephone lines because his subordinates discuss also non-work related things over the telephone? I'm pretty sure there were such bosses some fifty years, but since then a telephone has become as essential part of a workplace as a desk or a chair. In my opinion, it's much better to embrace social media and leverage all the knowledge and experience that people gain while using social media in their private lives.

Due to its roots in Ljubljana's hacking community, Zemanta has social media in its DNA. The workhorse of our communication is IRC, which is active 24/7 and used for all kind of communication: work-related, fun, jokes, group chats, one-on-one instant notifications, group notifications, and any other possible use. The other, more subtle way of internal communication is through Twitter, Facebook and blogs. My coworkers are also my loyal twitter followers and blog readers. Every tweet and post I write is aimed not just to my friends and followers but also to my fellow coworkers. So while using social media is important to build your personal and company brand, it might be even more useful for internal communication. At a meeting of a local scrum group yesterday I've explained, that at Zemanta we have pretty much externalized our internal communication.

Social media, Internet, instant availability, and other technologically induced changes are blurring not only distinction between personal and private lives of employees, but also distinction what is internal and what is external to the company. Hiding information or preventing access to it is no longer a viable option for the companies. The only possible way of managing a company these days is radical transparency.

Why We Use Social Media in Our Personal Lives - But Not for Work

"We've spent a fortune on collaborative technology, but no one is using it ... or if they are, it's for purely social, non-productive activities." Sound familiar? It's a lament I've heard many times from organizations over the past several years.

We need this to understand how you use our service - you can take it out if you like. Cheers, your Blogspire team.