Don't be evil turns into Don't be hypocriticial

A bunch of Twitter, Facebook and MySpace engineers made a browser extension which on the fly replaces Google+ in Google's search results with information from other social networks.

Google: Focus on the User! (from engineers at Twitter, Facebook and MySpace)

Google Chrome

How much better would social search be if Google surfaced results from all across the web? The results speak for themselves. We created a tool that uses Google's own relevance measure - the ranking of their organic search results - to determine what social content should appear in the areas where ...


Google's engineers (and Google itself) have a extremely high regard of their moral values. This service is in your face demonstration of their hypocrisy.

It's easy to be on a moral piedestal when you have a shit load of money and no competition. But when the competition is speeding by you (and you miss quarterly results), the morality is the first thing to go down the drain. It seems to me that Google should embrace itself for a serious alternation of its values (and consequently substantial employee turnover).