Reblogged: Splunk IPO explained and why it matters

Splunk IPO explained and why it matters

Splunk filed for an IPO on Friday to raise up to $125 million in the first public offering launched by a big data player. The company's search, analysis and visualization technology is used by big companies including Bank of America, Comcast, Salesforce.com and Zynga to make sense of the mountains of data they create in their daily operations.

via: gigaom.com

I wonder what value these "big data" companies bring? To me this sounds like "instant statistics".