Reblogged: Why Apple Bought Anobit - TechCrunch

Why Apple Bought Anobit - TechCrunch

Image representing Anobit Technologies as depi...

Apple finally confirmed earlier reports that it bought Israeli semiconductor startup Anobit Technologies. The price is believed to be between $400 million and $500 million. Apple bought Anobit for two reasons: its flash memory controllers are a key component of all Apple’s leading products (from iPads and iPhones to MacBook Airs), and in one fell swoop it just added a large team of chip engineers to payroll.


Is Apple becoming the IBM of the post-PC era, controlling everything from chips to retail?